Empowering investors across all experience levels and life stages

New to Investing

For beginners and first-time investors

Introducing you to the world of investing by simplifying financial jargon
Inculcating the discipline of saving and investing through mutual funds
Exploring your relationship with money and assessing your financial goals
Mapping your income & expenses to identify your capacity to save & invest
Providing end-to-end operational support including KYC and other financial and non-financial transactions
Consolidating your corporate & personal insurance plans
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Finding My Way

For investors with some experience or existing asset

Understanding your comfort with risk and building an asset allocation plan for long term growth
Regularly reviewing your life and health insurance to make sure they’re still meeting your needs
Reflecting on your evolving goals and lifestyle, and adjusting your plan to stay in sync
Preparing your portfolio for when you’ll start using your money—whether it’s for a big goal or retirement
Helping you plan for career breaks to accommodate family responsibilities, passion projects or to address burnout
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Pre & Post Retirement

For investors preparing for or enjoying retirement

Managing your cash flow requirements with curated withdrawal plans
Revisiting your insurance plans to align with changing health needs
Helping you with will-writing & estate planning
Inducting & familiarizing your next generation as needed
Hand-holding you through your retirement journey
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HNI & UHNI

Personalized wealth strategies balancing growth and stability through curated mutual funds, alternatives, and fixed income—backed by research, risk alignment, and proactive liquidity planning.

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Frequently asked questions

I've never invested before. Where do I start?

Perfect! We specialize in making investing simple for beginners. We'll start with your KYC, help you understand basic concepts, and set up your investments. Think of us as your investment training wheels.

What's the easiest way to start building wealth?

Start with SIPs in diversified mutual funds and stay invested for as long as you can. It's like paying yourself first—a small amount every month that grows through the power of compounding.

I'm worried about losing money. How safe is investing?

We understand your concern. All investments carry risk but that's where we come in. Over the years we’ve observed that with the right kind of risk profiling and asset allocation investing becomes very efficient. Both of which are non-negotiable processes for us. This helps us navigate risks better for all our clients.  We'll also ensure you have adequate emergency funds and insurance before you start investing.

How much time do I need to spend managing investments?

Almost none! Once we set up your investments, it runs on autopilot. We handle the monitoring and send you monthly updates. You just need to attend quarterly review calls with us.

I have some mutual funds but want to do better. Can you help?

Absolutely! We'll audit your existing portfolio, identify gaps or overlaps, and suggest improvements. Many experienced investors are surprised by how much their returns improve with proper fund selection and allocation.

Should I switch all my investments to Wizr?

Not necessarily. We'll review what you have and suggest changes only where they add value. If your existing investments are performing well and suited to your goals, we'll work around them.

I want to explore beyond mutual funds. What are my options? Depending on your investable surplus, you can explore:

  • SIFs (₹10+ lakhs): Specialized Investment Funds
  • PMS (₹50+ lakhs): Professional portfolio management services
  • AIFs (₹1+ crore): Alternative investment Funds

How do you help with tax optimization?

We consider tax implications in every recommendation—choosing between growth and dividend options, tax-loss harvesting strategies, and allocating your  investments better  to optimize your overall tax burden.

I'm 5 years from retirement. How should I prepare financially?

We create personalized strategies balancing growth and stability through curated mutual funds, alternatives, and fixed income—backed by research, risk alignment, and proactive liquidity planning for your transition.

How do I create regular income from my retirement corpus?

We design income strategies using SWPs (Systematic Withdrawal Plans), dividend options, and fixed-income products to replace your salary. The key is withdrawing sustainably while preserving capital for longevity.

Should I move to completely safe investments after retirement?

Not entirely. We recommend a balanced approach—keeping some equity exposure to beat inflation while ensuring stability for immediate needs.

How much corpus do I need for retirement?

A rough rule is 25-30 times your annual expenses, but it depends on your lifestyle, health, family situation, and other income sources. We'll help calculate your specific number and create a plan to reach it.

I have ₹10-50 lakhs to invest. What exclusive options do I get?

You qualify for SIFs—specialized investment funds offering strategies like private credit, thematic equity, and derivative-based approaches not available in regular mutual funds. It's the perfect bridge between mutual funds and PMS.

How is HNI service different from regular investors?

You get access to more sophisticated strategies, dedicated relationship management, customized portfolio construction, and priority access to new opportunities.

If I’m an HNI or UHNI, can I get a more personalized portfolio management?

Yes! With your investment capacity, we can create more customized allocations across asset classes, including alternatives, international exposure, and sector-specific strategies based on your risk appetite and goals.

What exclusive services do Ultra HNIs get?

You qualify for PMS (Portfolio Management Services) with dedicated fund managers, direct stock portfolios held in your name, and access to AIFs (₹1+ crore) like private equity, venture capital, and real estate funds.

How does PMS differ from mutual funds?

In PMS, you own individual stocks directly (not fund units), get completely customized portfolios, have dedicated fund managers, and can customize investment strategies based on your specific requirements and restrictions.

What alternative investments can I access? With ₹1+ crore, you can invest in AIFs including:

  • Private equity and venture capital funds
  • Real estate investment funds
  • Structured debt products
  • Hedge fund strategies
  • Infrastructure and specialty funds

Do you provide family office services?

While we don't operate as a traditional family office, we provide comprehensive wealth services including estate planning guidance, tax optimization, succession planning, and coordination with your CAs and legal advisors.

How do you ensure privacy and confidentiality for large portfolios?

We maintain strict confidentiality protocols, provide dedicated relationship managers, and can customize reporting and communication preferences. Your privacy and discretion are paramount in our service approach.